Ottavo

For an distinctive brand of readers with an Italian point of view, we created an identity and packaging with "sprezzatura", the "je ne sais quoi" of Italy. These glasses have a certain style that we may not be able to define, but we know we want. A mid-century minimalism informs the packaging and allows the brand to rely on copy to tell the story. And when budgets are limited, packaging gets interesting. A separate belly band provides the flexibility to  include multiple styles and colors, while the tag on the felt case is a luxurious touch that does double-duty as a drawer pull for the display box.

And yes, that's me as a spokesmodel. Ciao!

CD: Matteo Bologna
AD, DESIGN & COPYWRITING: Andrea Brown
LOGO DESIGN: Erica Heitman-Ford
Studio: Mucca Design